# Introduction to marketing

Source: https://projectalevel.co.uk/business_studies/marketing/marketing_introduction

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Marketing contains many processes including:

- Selling products
- Advertising
- Market research
- Creating desire
- Consumer / organisations objectives

Each process contains a series of actions which produce a change or development. Marketing is essential for every business.

The chartered institute of marketing gives this as a definition: "Marketing is the management process of identifying, anticipating, and satisfying customer requirements profitably"