New products

New products

New products

There are many types of new products including innovative, replacement, imitative and re-launched products.

New products are important to replace old products that have come to the end of their product life cycle. They help a business to obtain new customers.

There are 5 main stages in the development of a new product:

  • Generating ideas: Research, brainstorming, analysing other products.
  • Analysis: Looking at whether the ideas generated will be suitable.
  • Development: Creating product prototypes and initial testing.
  • Test marketing: Trial of a product in a controlled market.
  • Launch: Final launch of product after all problems have been solved.
Marketing

Introduction to marketing

Introduction to marketing

Marketing

Market Research

Market Research

Marketing

Market size and share

Market size and share

Marketing

Marketing definitions

Marketing definitions

Marketing

Marketing mix

Marketing mix

Marketing

Niche and mass marketing

Niche and mass marketing